Vol. 4, Issue 1 (2019)
A prospective study of psychological effect of different colours: An observational study from central India
Author(s): Dr. Sonal Bhati, Dr. Hritu Singh
Abstract: Background: Colours in nature around us plays a significant role in human life, they entered as a mean within the framework of artistic and aesthetical considerations from ancient times and they gain a place in human psychology according to experience levels. Aims and Objectives: To study the effects of different colour on the psychology of people. Material and Methods: Hundred participants were subjected to five principle hues i.e., red, yellow, green, blue, and purple, five intermediate hues i.e., yellow-red, green-yellow, blue-green, purple-blue, and red-purple, and three achromatic colours (white, gray and black) and their emotional responses and the reason for it were recorded. Results: The principle hues evoked the highest positive emotional responses, then by the intermediate hues and least by achromatic colours. Relaxation and comfort like emotions induced by the green colour reminded the respondent about the colour of nature. We observed lowest positive responses for green-yellow colour which is associated with vomit and sickness feeling. Among the achromatic colours, white has induced large number of positive responses. Conclusions: There is a significant relationship between colour and emotional response evoked by it, the emotional response may vary from society to society due to the cultural and symbolic meaning of the colour.